Guide to Enhancing Guest Experience Through Design

Treating your customers like royalty is an important aspect of creating a superior guest experience but it doesn’t stop there. A lot of other factors can influence the perception of your guests. Interior design elements such as comfort aesthetics, lighting, furniture, and flooring can influence perceptions and satisfaction.

Creating Memorable Experiences

Did you know your interior design shapes your guests’ first impression? It will even influence the way they feel toward the rest of their stay. Choosing the right design elements for the atmosphere you aim to create, holds a lot more weight than you’d expect. Make their memories last longer with bespoke interiors that stand out and offer comfort and relaxation. Result? Excellent guest reviews!

Enhancing Guest Comfort

Your guests’ sensory experience should be a priority. Stimulate your guests’ senses by incorporating cosy seating areas, strategic mood lighting, soft textures, and harmonious colour palettes. These are just a few examples of design elements that can significantly improve guest experience.

Another important aspect to note is acoustics. The impact of noise can play a pivotal role in your guests’ experience and your establishment’s eventual rating. Choosing soft flooring in strategical spaces can contribute to sound absorption and underfoot comfort, creating a peaceful and relaxing environment, and a stress-free stay.

Learn more about creating an optimal acoustic environment

The addition of soft flooring such as wall-to-wall carpet or area rugs with a refined, textural finish can also enhance the overall look and feel of your establishment. For example, carpets with a cut pile structure give a sense of luxury and warmth to your space. Spice up your interior with bespoke carpet design and add to the complete experience.

Lobby Wellness Forma and Artus Carpet Tile Collection

Sustainability Practices

Making your green practices as a company or establishment known to your guest can also ameliorate their view. A survey done by Booking.com revealed that 53% of their respondents want to travel more and more sustainable in years to come. How can you show your sustainability position to your guests?

Sustainable Flooring: Use eco-friendly options crafted from recycled materials or low-VOC solutions, and inform guests about these choices through signage or digital displays.
Natural Lighting: Incorporate large windows, skylights, or reflective surfaces to reduce energy usage and enhance the interior's appeal.
Eco-Conscious Furniture: Feature pieces made from reclaimed wood, bamboo, or sustainable materials, with signage or stories highlighting their origins.
Recycled Decor: Integrate artwork, rugs, or decorative items crafted from recycled or upcycled materials for a unique and eco-friendly aesthetic.
Biophilic Design: Add living walls, indoor plants, or natural textures to create a calming connection with nature and improve air quality.
Energy-Efficient Lighting Fixtures: Install LED lights or similar energy-saving solutions and integrate motion sensors to reduce unnecessary energy consumption.
Educational Signage: Showcase the sustainability features of your interiors, such as the use of recycled materials or the eco-friendly lifecycle of furniture and decor. Display certifications like LEED, BREEAM, or Cradle to Cradle® to reassure guests of your environmental efforts. Transparency is key.

Design for Diverse Spaces

How does flooring play a role in guest experience in the hospitality environment? Besides hotels and resorts, establishments such as restaurants and bars, event venues, spa and wellness, and casino and entertainment venues can benefit from soft flooring.

Restaurants and bars: Flooring that balances aesthetics and durability while complementing the dining atmosphere.
Event venues: Acoustical benefits for places such as concert halls.
Spa and wellness: Soft, calming flooring options that create a sense of peace.
Casinos and entertainment venues: Eye-catching patterns that contribute to the energy and excitement of the space.

For areas prone to stains from fluids, food or products, water-resistant flooring, such as luxury vinyl tiles, is recommended.

Your interior design tells a story, shapes guest impressions, and elevates their experience. From comfort to sustainability, every detail contributes to creating a lasting impression.